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如何在外贸开发信中介绍新产品

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本站网友  发表于 2021-11-16 16:50:26 |阅读模式 |广东省深圳市 电信
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写开发信心中四大原则:

1.客户想要继续读下去

2.与客户有何关系,有何利益

3.对客户有潜在的利益和好处,他要抓住这个机会

4.客户要回复、询问、订购

客户阅读你的开发信不会超过三十秒,三百字内,三段就够了。

为了更有效地传播你的新品发布信息,你可以考虑将联系人纳入邮件营销软件中的邮件序列,以下是你可能想要遵循的步骤。这可以用来在产品出来之前和之后逐渐增加你的潜在客户的兴趣。

请记住:你应该只把符合某些资格的人纳入这个序列,而全部你的全部联系人。



预告邮件如果你愿意向公众宣布新品的发布日期,就可以发送新品预告邮件。它应该包括产品的基本描述,以及大概的发布时间。

正式邮件这封邮件应该是产品的官宣邮件,要确保这封邮件的内容简短、信息量大、可操作性强。

后续邮件这封邮件应该发给你认为适合使用新产品但没有任何动作或回复的联系人。善意地提醒他们,你认为他们会从这个新产品中受益,你很高兴听到他们是否感兴趣。

下面是一些在写新品邮件时的一些小建议和小提示:


正确介绍自己

提供关于新产品的相关细节

强调你希望通过该产品实现的目标

提及过去与收信人的业务来往

对现有客户表示感谢

附上一份小册子,介绍产品的更多细节

使用礼貌性语言

保持开朗和乐观的语气

提及新产品所带来的有吸引力的优惠。

保持简短和相关

新品发布邮件模板

1. 新产品介绍邮件模板(一)

邮件正文:Dear _________________,

We ____________ company are delighted to introduce our new product in the market. Firstly, we thank you for your support in purchasing our products for ____________ years. We introduce the new product ____________ that has excellent features that will be fit for customers of all ages and professions.

____________ has been tested by our specialists and volunteers and we have not received any negative feedback. It has also been certified by the relevant bodies. We aim at producing products to enhance efficiency and convenience, this is what this product does. We highly recommend it to you because you are our esteemed customer.

Its benefits include ____________ and ____________. Kindly find a leaflet attached herewith with more details about the product. We also provide a sample for you to test according to your company’s requirements. We assure you of an excellent result from this product.

We shall offer a ____________ discount of products bought in bulk. We look forward to hearing from you and continuing our business partnership. Please let us know of your decision on the product.

Thank you for your time and consideration.

Yours Faithfully,

2. 一个基于“我们可以帮助你成长”的开发信模板

如果你是一个业务发展助理(business development associate),你想建立一个与潜在公司合作的联系,你可以使用这个开发信模板。

邮件主题行:Can I help [organization] accomplish [x]?

邮件正文:Hey [first name],

Hope you’re having a fantastic week!

My name is [your name] and I’m a business development associate here at [company].

To be honest, the business development associate is just a fancy term to say “I’m helping companies grow!”

On that note, my team and I just launched a new [product or service] that helps businesses [describe your value proposition, ideally in one sentence 最好是用一句话来表达你的价值主张].

How are you dealing with [prospect’s pain point 潜在客户的痛点] so far?

I look forward to hearing from you and becoming your ally!

All the best,

3. 利用跟进开发信来再次推广你的业务或产品

在建立关系后的后续跟进邮件中,你可以展示自己价值。它们是推广你所提供的产品或服务的好机会,可以解决跟收件人痛点相似的问题。

邮件正文:

How can we help you solve [business challenge]?

Hi [First Name],

Great meeting you yesterday and learning more about the [Company Name] story.

I’ve been thinking about your struggle with [business challenge] more, and I think we could help you solve problems by thinking through [your solution]. There are a ton of companies just like yours using our [new product] which helps with [value of product].

Would you be able to hop on a call sometime this week to discuss more? I can also introduce you to a few of our customers that were experiencing the same issues with their teams prior to using our product.

Cheers。

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